CEO Shares Secret To His Brand’s Success

When the CEO of Melvin Brewing was asked what was their beer’s secret, he said the following:

We were doing it in like 2010, when it was kind of looked at like a waste of money. There were a bunch of people doing it, don’t get me wrong. But it wasn’t accepted industry-wide yet. And since we were just on a pub system we didn’t really care about making money. We would just throw in as many hops as we could without it being too grassy or too piney, and we just found that perfect balance.

You can read the full interview by visiting: http://allaboutbeer.com/article/jeremy-tofte-melvin-brewing/