Premium content is the hallmark of good PR

High quality content is the hallmark of every good public relations campaign. New Hope PR founder Brandon Hopkins has been in the marketing industry for over 10 years and has made connections with hundreds of bloggers, journalists, writers, and business owners. We put those relationships to work to provide you with premium content, in addition to publishing on over 1,000 other domains.

Tier 1 Premium Options

• Huffington Post. In 2015 we published over 25 articles on HuffingtonPost.com, ranging from full featured articles including the client name in the title and URL to brand mentions and lists.
• Entrepreneur.com. Entrepreneur.com has advice, insight, profiles, and guides for established and aspiring entrepreneurs worldwide.
• Inc.. Inc.com offers advice, tools, and services that help your small business grow.
• Forbes. Forbes.com contains business and financial news. Core topics include business, technology, stock markets, personal finance, and lifestyle.

Tier 2 Premium Options

• Engadget. Engadget is a web magazine with daily coverage of everything new in gadgets and consumer electronics.
• Business.com. Business.com helps you acquire the knowledge, products, and services you need to run and grow your business.
• LifeHack.org. LifeHack.org has pointers on productivity, getting things done, and life hacks.
• Business2Community. Business 2 Community covers breaking news and top trends in social media, digital marketing, content marketing, social selling, and social business.
• Tech.co. Tech.Co is a literal cocktail of emerging technology news, people, startups, products, and innovations for the true tech enthusiast.

Why Publish Premium Content?

Premium content solves two problems.

Brand Recognition and Marketing

All brands benefit from marketing. Most people think of keywords when considering online marketing, and keyword usage is beneficial, but Google also weighs branding and brand mentions, also known as implied links, as documented by Moz and Search Engine Land. For more on our approach to keyword usage, see our note on keyword percentage.

Reputation Management and Reputation Insulation

Premium content can solve reputation management issues with very little other interaction. Read about our full online reputation management (ORM) approach. Premium content has a good chance of showing up on the first page for your name or business name. In our experience, Huffington Post shows up on page one about 92 percent of the time. It will usually appear in the “News” block within a few hours and stay there for 3 to 7 days before settling on page two. We build links and social media metrics to the article to push it onto the first page if it is not there naturally.

Ready to get started with a Huffington Post article or another premium publication? Contact us by phone, text, or email at brandon@newhopepr.com.