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Marketing, SEO, and business insight
Real interviews and lessons from business owners, marketers, and industry experts we've worked with since 2005.
Health
The Essential Omega 3679: Your Guide to the Amazing Health Benefits of Fatty Acids
Omega-3 Fatty Acids: The Superstar Fat for Heart and Brain Health So you want to improve your health and wellbeing, but don’t know where to start? Let me save you some…
December 7, 2023 · 3 min read
Business
Four Tips to Improve Your Inventory Optimization Process
If you are involved in e-commerce, you have inevitably, at some point experienced issues with your inventory. With so many intricate and moving parts, you are bound to…
June 12, 2020 · 4 min read
Marketing
Marketing Tactics to Increase Leads to Your Graphic Design Business
A graphic design business can be marketed in several ways. A few of them are time-consuming, but you should spend an extra a few hours a week on these marketing…
December 19, 2019 · 3 min read
Marketing
How Financial Advisors Can Improve Their Marketing Strategy to Achieve Great Success in 2020
The financial advisory industry has seen a lot of disruptions from robo advisors powered by Internet of Things (IoT) and Artificial Intelligence (AI). The other trend is…
December 10, 2019 · 3 min read
Marketing
Cyrus Baseghi Shares 3 Things He’s Learned About Marketing During His Career in Sales
Marketing and sales are often viewed as stand-alone, departments. Despite this, both sales and marketing serve the same purpose: to attract and convert leads. After…
November 26, 2019 · 2 min read
Business
What You Need to Know Before Starting a Public Relations Firm
The allure of owning a PR firm is such that once you’ve had a taste the laptop lifestyle, you might decide that it’s time to start your own company. Being your own boss,…
November 8, 2019 · 2 min read
News
CEO Shares Secret To His Brand’s Success
When the CEO of Melvin Brewing was asked what was their beer’s secret, he said the following: We were doing it in like 2010, when it was kind of looked at like a waste…
October 24, 2019 · 1 min read
Business
Why Engineers Make Great Business Leaders
The average engineer has the most important qualities that are essential to effective leadership. With their incredible problem-solving abilities, their ease in adapting…
October 4, 2019 · 3 min read
Business
Fazt Tech Explains Why Most New Businesses Fail
Starting a business requires much more than a good business idea and capital. An aspiring entrepreneur also needs to assemble the right team and prepare adequately for…
September 11, 2019 · 5 min read
Marketing
Marketing Strategies For Roofing Companies
Regardless of niche, knowing how to market a company, especially if the budget is low, takes a solid marketing strategy. And when it comes to marketing a roofing…
September 10, 2019 · 3 min read
Business
How to Fire a Long Time Employee Without Getting a Lawsuit
One of the greatest challenges companies face when it comes to terminating in employees is the threat of a lawsuit. Without the proper delivery, someone can easily sue a…
September 6, 2019 · 3 min read
Marketing
Should Your Company Start a Podcast? Thoughts from Digital Culture Expert Johnson Nguyen
There are many ways to expand your brand’s reach, and one way to do this is to start a podcast. However, just because you can start a podcast doesn’t mean that it is a…
July 24, 2019 · 3 min read
Public Relations
How a PR Firm Can Help Your Business Skyrocket to the Next Level
Public relations is an affordable way of marketing your business. It can increase your business’s value when you have a small budget to start out with. It’s also an…
May 9, 2019 · 3 min read
Business
Joseph Vessecchia on the Unique Challenges of Software Sales
Software companies, particularly SaaS companies, have historically faced numerous and unique challenges. Being aware of these challenges can help you learn how to…
May 8, 2019 · 5 min read
Marketing
How to Market to a Local Audience
Companies are often looking for the best marketing strategy. They have to decide how and where to spend their often-limited marketing dollars. The individuals who are in…
January 18, 2019 · 3 min read
SEO
How to Reach a Local Audience Through the Internet
Marketing your business will take time, effort and commitment for you to start seeing positive changes. There is no one specific marketing strategy that you can use on…
January 17, 2019 · 4 min read
Business
4 Best Tips To Become A Better Fundraiser
Julie Que ler, a renowned and dedicated philanthropist, once said, “Everyone is passionate about something. I want to help people believe that they can affect change in…
December 26, 2018 · 4 min read
Business
Ismail Sirdah Talks About Following Your Business Dreams
To be successful in any kind of business you have to have satisfied customers. Ismail Sirdah has been satisfying his customers for years by utilizing his drive to…
November 30, 2018 · 1 min read
Marketing
Basics of Retail Marketing
Marketing your retail business can be fun and exciting once you get into it, but you first have to learn a few basics. By learning philosophies and practices common to…
November 14, 2018 · 4 min read
Business
Putting Your Education To Work – 3 Ways To Open Your Own Business
Now that you have obtained an education from a reputable business school, it’s time to put that knowledge to work. Besides, you are probably very eager to get started…
August 16, 2018 · 3 min read
Marketing
5 Reasons You Need a Graphic Designer on Your Marketing Team
Your marketing team is a valuable asset to your company. They are considered the gateway of your clients into your business, and what they give is the first impression…
July 2, 2018 · 3 min read
Marketing
Why Businesses Are Opening Up to the Idea of Sponsoring Scholarships More These Days as Part of Their Marketing Strategy
A growing number of companies are finding it attractive to start institutional scholarships as a way to motivate the youth and more importantly, give back to the…
May 25, 2018 · 4 min read
Marketing
3 Tips For Saving Money On Customer Acquisition
Business owners who want their companies to perform extraordinarily well know that saving money plays a key role in helping them realize their goal. This is the case…
April 16, 2018 · 4 min read
Marketing
Karl Jobst Shares 5 Marketing Tips For Dentists
In today’s world, more and more dental business owners are realizing that effective marketing plays an integral role in generating company growth. If you’ve recently…
April 10, 2018 · 3 min read
Marketing
How to Map Out Your Digital Marketing Strategy for 2018
Are you ready? 2018 is here and it is time to update your digital marketing strategy. This year brings with it many exciting opportunities for business owners, including…
January 5, 2018 · 6 min read
SEO
What Keyword Percentage Should I Use?
Some links should be branded and some should feature your keywords, either exact match or partial match. Sometimes we will even use a combination of keyword and brand.
June 24, 2016 · 1 min read
Our Team
Michele Frazier
Michele Frazier has long loved social media. That is evidenced by her Twitter account. Frazier, since moving to Los Angeles in 2001, has also been involved in multiple…
March 18, 2016 · 1 min read
Our Team
Michael John Mally
Michael John Mally, is above all, a lover of all things art. From his early childhood art has been instrumental in his life. He grew up painting, drawing and has…
March 18, 2016 · 1 min read