Regardless of niche, knowing how to market a company, especially if the budget is low, takes a solid marketing strategy. And when it comes to marketing a roofing company, especially if it’s just starting out, knowing how to get your company seen is a must.
But when it comes down it, marketing a roofing company is similar to marketing most other types of businesses. Below are three things you need to know when marketing roofing services Florida.
Identify Your Target Audience
As with any type of home service company, you need to identify your target audience. If you specialize in commercial roofing, you need to target local businesses in your area. In B2B marketing, one company markets its services to other companies as opposed to B2C, which involves a company marketing its products or services to consumers.
Regardless of sector, after identifying your target audience, you need to create a strategy to reach your audience. Thanks to the explosion of digital marketing, companies can market to the masses without having to spend a fortune.
Create a Website
Even if you’re just starting out, your website says a lot about your company. Your website needs to be responsive, engaging and answer the questions your target audience needs answered. Even companies with a small marketing budget can upgrade their websites to give them a competitive edge. There are plenty of free or relatively inexpensive ways to create a professional-looking website.
Create Content
When marketing residential roofing contractors, you need to create content as well. In addition to setting up a website, you need to create content that people want to read. For example, if your company specializes in residential roof repair, create blog posts that address some of the most common reasons roofs may leak.
It should also address some of the most common questions people without them feeling pressured to contact your business. While the sole purpose of marketing is to make the phone ring, but people don’t want to feel pressured or bullied into doing business with a company. It needs to be on their terms, and becoming a reputable resource that they turn to is one of the best ways to make this happen.
Go Local
B2B and B2C roofing companies can both benefit by marketing locally. While digital marketing strategies work well, when it comes to building an audience in your area, nothing can compare to old-school marketing techniques. From direct mailing to leaving flyers at the businesses you want to work with, capturing the locals attention is a must. Noninstrusive marketing methods work better than in-your-face tactics.
Get Found on Google
Since most people turn to the internet when they need roofing services, allocating funds to Google Ads is probably one of the best ways to get noticed. Google Ads allows you to sit front and center on the first page, so when someone does a web search, your company appears in their feed. You also need to list your business with Google Business, Yelp and Google Maps as well.
Marketing a roofing business is possible, even with a small budget. Maximize marketing dollars by thinking like your ideal customer. Think about how you would want to be marketed to and what makes you decide to go with a specific company. In the world of marketing, empathy goes a long way
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